Perhaps the steps are overlooked because you don’t quite understand why and how the information will be used, or you never had the benefit of some simple training on your website CMS. What is CMS? It is your content management system and your best tool for optimizing your website for search.
The steps that are most often overlooked are page headlines, page descriptions and alt tags for images.
Page headlines help the search engines know what the page is going to be about, skipping this step or not considering the right keyword or phrase to include in the headline is certainly a missed opportunity.
Page descriptions go a step further, this is the description that comes up as a result of a search query, so consider this a way of putting your best foot forward. Searchers will often click on the link to navigate to your website based on the strength of your brief page description. You should be thinking strategically about what keyword or keyword phrase does the best job at describing your webpage
Alt tags for images do double duty. These alternative tags help people with sight problems understand what images are and how they might enhance the content on the page. Alt tags also help search engines understand what images are and what the page is about. So if you have a web page with lots of relevant product images or art elements that don’t have alt tags and/or descriptions, that page is useless to the search engines and the sight-limited user. Remember that when you place a pdf with important information on your website, that content is not perceived as text. The process of creating a pdf essentially turns text into a piece of art or an image and should be treated as art with alt tags.
My website is built on a WordPress platform, which has a user friendly content management system and some SEO widgets which simplify the job of maximizing your on-page SEO. I chose WordPress because it allows me to have blog posts on my website which increases my ability to attract visitors to my website through search. Blog posts have the same tools/forms for on-page SEO.
If you haven’t looked at your website in a while or have systematically ignored those forms on your administrative panel for filling in headlines, page descriptions and alt tag forms for images, take the time now to go back and finish the job. Once you get caught up it will be easy to just add those few extra steps when you are updating pages or posts on your website and you will be well on your way to improving your website SEO.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net