Narrow Your Focus

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There is plenty of great marketing advice about choosing a market niche in which you can excel. But advice is sometimes hard to take without proof. I was contemplating this topic “choosing a niche market” the other day and threw … Continue reading

On Blogging – Just Once Is Not Enough

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Wouldn’t it be great if you were heard, really heard just once for your point of view to be fully understood?  I say a resounding NO. You have important messages or concepts to deliver to your customers/readers. It is good … Continue reading

Why Is Inbound Marketing So Important?

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Whether your business is geared up to sell to other businesses or direct to consumers, getting found online by your current and future customers is absolutely essential.  Why? Because research says that as of April 2012, 82 percent of all … Continue reading

How to Use Marketing Personas to Create Better Online Customer Interactions

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Back when I was the sales manager of a broadcast business I had the chance to learn a great deal about many different kinds of businesses.  I have to confess that one of my least favorite types of businesses was … Continue reading

Four Ideas for Writing Better Blogs for Your Business

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In counseling clients on writing better blogs – I almost always find some resistance. While they may understand the tremendous value of blogging to their business, they often push back with a litany of excuses: –          I’m not a good … Continue reading

Why Is Blogging for your Business Important?

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Why is blogging, especially on your website, a good idea? Done right – blogs that live on your website create lasting value to you and your customers. Blogs provide a rich opportunity to include keyword phrases which should come directly … Continue reading