Premium Content – Why You Need It and What It Looks Like

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Now more than ever your customers are hungry for answers and they want those answers from you.  Offering premium content, valuable information that your customers are craving, gives you the opportunity to generate leads, demonstrate your organizational thought leadership, and … Continue reading

Why Is Inbound Marketing So Important?

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Whether your business is geared up to sell to other businesses or direct to consumers, getting found online by your current and future customers is absolutely essential.  Why? Because research says that as of April 2012, 82 percent of all … Continue reading

Some Things Never Change

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There has been a great deal written about the ‘new consumer.’ That is consumers that are in control of their own product learning curve.  They have the whole world at their fingertips via the internet to virtually answer any question.  … Continue reading