Michigan Downtown Conference

Michigan Downtown Conference

Creative Direction and Content Development

“Things Are Looking Up Downtown.” This online component of the Michigan Downtown Conference set the tone for a new brand that would work from year to year as the conference moved from various host cities. The logo, retro feel, and photo showcase helped conference attendees become acquainted with the host city assets prior to attending. The site also supported online registration and sponsor sign-ups. The website and conference materials earned a top award from the National Association of Government Communicators.

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