How to Create an Infographic

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The snapshots of data in USA Today are great examples of contemporary uses of graphics which may have inspired infographic styles as we know them today. The proliferation of social media channels and more and more simple design tools make … Continue reading

The Truth About My 2012 – Walking My Talk

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2012 was an exciting and challenging year of growth as I stepped out on a limb to rebuild my marketing consulting business around the concepts on getting found online.  After a decade and a half of operating a successful full-service … Continue reading

Premium Content – Why You Need It and What It Looks Like

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Now more than ever your customers are hungry for answers and they want those answers from you.  Offering premium content, valuable information that your customers are craving, gives you the opportunity to generate leads, demonstrate your organizational thought leadership, and … Continue reading

Why Is Inbound Marketing So Important?

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Whether your business is geared up to sell to other businesses or direct to consumers, getting found online by your current and future customers is absolutely essential.  Why? Because research says that as of April 2012, 82 percent of all … Continue reading