Two Great Tricks and Tools to Enhance Your Online Presence

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Do you have the right tools for the job?

If you are like me, you know that quality images and greater functionality really enhances your Facebook fan page and other social media for that matter.  Problem is you might not have the right tools.  In this case the tools are graphic manipulation tools and a way to create greater web-based functionality on your fan page without having to do html coding.  And, if you don’t have interest in investing the money and the time to learn complicated software programs, have I got a couple of great recommendations for you!


Created in my hometown by Techsmith, this software is a must have.  You might guess from its name, SnagIt, it allows you to capture screen images and then work with the image to crop, re-size and embellish using a very simple editor function. This tool not only helps me create great cover art for my fan page, it is also very handy for my blogs to create illustrative or instructive images.The ability to add text, arrows, and boxes is super easy and it takes only a few minutes to create your original professional looking images.

Once you own this software you will more than likely see all the other possibilities. I used their free trial period and online tutorial to get up to speed; choosing to convert to the paid version was a no-brainer.

This company, formerly known as Lujure, makes it possible to create custom pages on your Facebook fan page to enhance the user experience, without having to learn how to html code.  Your subscription to Heyo empowers you to do things like importing your blog, facilitating purchase of your book directly from,  allowing your customers to shop from your online catalog, sign-up for your newsletter, and  participate in a promotion.  And, even better – Heyo will help you figure out how to increase your fan base with their tools.

You will need to be prepared to do some simple graphics and resizing of some existing art elements (enter SnagIt!).The customer service at Heyo is outstanding, so if you get stuck or something doesn’t look right the team will help you troubleshoot and even assist with a re-size.

In the wise words of Bill Gates … “I think it’s fair to say that personal computers have become the most empowering tool we’ve ever created. They’re tools of communication, they’re tools of creativity, and they can be shaped by their user.”

So, I encourage you to use your tools well to enhance your business, and add these tools, Snag It and to your tool kit.

Image courtesy of zirconicusso at

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