Using the Facebook “Build Audience” Button on Business Fan Page

Row of chairs with dollar signs in themMany businesses set-up their Facebook fan page and then get stuck on what to do next. The Administrative Panel* is full of helpful resources and tools. Probably the most useful tool for businesses just getting started is the Build Audience button. *Note: You can’t see the Administrative Panel Insights(performance data) until you have achieved 30 Fans…so get cracking!

The Build Audience button can be found on the top right of your Administrative Panel on your business fan page. There are several ways to tap into your network of friends to begin to build an audience that will see what you post on your business fan page.

1.To find your Facebook friends (from your personal page or any other admin’s personal page) that you wish to invite to your business page:

  • On the administrative panel Click on Build Audience for a drop down menu
  • Click on Invite Friend
  • A scrolling box opens up with picture and name of friends from your personal page

Click “Invite” if you wish to send them an invitation to like your business page
To get more specific click on “Search all Friends” at the top of the scrolling box to select/sort friends by geography and/or special interests.

Don’t worry about pestering your friends if they don’t respond immediately, it is very possible that they missed your invitation and it is buried in their news feed. You can go back and issue invitations periodically from your know Facebook friends – the system will know if they are already a fan of your page.
2.To find people in your email database that might be on Facebook and could receive an invitation from your business page:

  • Click on Build Audience for the drop down menu
  • Click on “Invite email contacts” for a box with a list of common email sources (gmail,hot mail, constant contact)
  • Choose your email contacts provider and follow directions to allow Facebook to interface with your email database and show you a list of all of your email contacts that are on Facebook
  • Review list same as above and “Invite” those that you would like to view your page

3.To invite a particular Facebook friend or post on a specific page:

  • Click on Build Audience for the drop down menu
  • Select and Click on Share page
  • For an individual choose the “On Your Timeline” drop down message and select “In a Private Message”
  • Type person’s name (as it is seen on Facebook account) and then write a private message to go along with the invitation to like your page
  • Hit “Share Page” button

Note: Facebook creates the invitation to like your page from the “Long Description” that was written for your page info and your profile photo. It is a good idea to update this description periodically. You could use seasonal or topical messages that will be universally relevant and be a possible trigger for a new customer engagement ( eg; winter driving)

  • To change your Long Description look for the “Edit Page” button just to the left of the “Build Audience” button
  • Click and choose “Update Page Info”
  • Look for Long Description – click on the little pencil icon to the far right make your changes
  • “Save Changes” Review and check your spelling
  • Make a calendar note to change the description back to a general description or to update with a new topical description

Last, remember when you gain new friends on your personal Facebook page, if it makes sense, be sure to invite that new friend to your business fan page. And, to find even more new fans, “deputize” other trusted employees with temporary or permanent administrative access and encourage them to invite their friends to like your business page. This can be accomplished by going to the Edit Page button and selecting the Manage Admin Roles button. Follow the simple instructions to make a new Admin for your page.

K. Donovan Consulting, LLC is a marketing consulting firm that specializes in creating content and fully developed inbound marketing plans and strategies. 

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