I am crazy for words. They are the building blocks that will make your marketing work. A well-turned phrase, great ad copy, useful and searchable descriptions of your business will all resonate with your customers. And isn't engaging your customers so you can meet their needs or solve their problems what it is all about?
That is why I established Best Way With Words.com to present a regular Blog - Word Up! offering the best advice and resources to fine tune your online marketing strategies.
You will also find detailed lists of marketing services, capabilities and past work samples demonstrating my Best Way With Words.
Welcome to February, the month when all of our best intentions for a New Year begin to run off the rails. It was just a month ago that the year ticked over and most of us made a resolution to … Continue reading →
2012 was an exciting and challenging year of growth as I stepped out on a limb to rebuild my marketing consulting business around the concepts on getting found online. After a decade and a half of operating a successful full-service … Continue reading →
Bringing a blogger on board to speak for your business is very personal. There is a great deal that the blogger will need to know in order to create the best blogs for you that inspire your readers and move … Continue reading →
Photo by FreeDigitalPhotos.net There are too many people that understand that social media has value to their business; yet they fail to show up to cash in. If you are one of these folks that have invested the time to … Continue reading →
The enormous shift in marketing that has been brought on by the proliferation of websites, social media and the explosion of devices to access the internet. This has forever changed marketing and how customers behave. The shift to internet sales … Continue reading →
Let’s assume you do know the value of consistent blogging for your business? If not, take a detour and read this blog. Now, how are you killing momentum on your blog? Fail to Plan. Lack of planning makes showing up … Continue reading →
Do you do this? You are at your keyboard and you begin to compose. Your fingers might hit the wrong keys and you see a typo…immediately you hit the backspace …back, back, back…and then retype the word. What happened to … Continue reading →
Now more than ever your customers are hungry for answers and they want those answers from you. Offering premium content, valuable information that your customers are craving, gives you the opportunity to generate leads, demonstrate your organizational thought leadership, and … Continue reading →
There is plenty of great marketing advice about choosing a market niche in which you can excel. But advice is sometimes hard to take without proof. I was contemplating this topic “choosing a niche market” the other day and threw … Continue reading →
Okay, you have established your Facebook Fan Page; selected a compelling cover image that positively reflects your business; you know that your logo (not your face) goes in the profile box on the left hand side – and you even … Continue reading →