Narrow Your Focus


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There is plenty of great marketing advice about choosing a market niche in which you can excel. But advice is sometimes hard to take without proof. I was contemplating this topic “choosing a niche market” the other day and threw … Continue reading

What does it Cost? What is the Value?


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Once again, Seth Godin writes on a topic that is top-of-mind for me, and undoubtedly many others that make their living with their intellectual capital and skills.  His post,The Story of Money, graphically represents this ageless challenge – creating a … Continue reading