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What Is Your Social Conversation Grade?

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On social media it has been my observation that people skilled at small talk seem to take to the art of online conversation and engagement with greater ease. An introvert by nature, when it comes to small talk, I would … Continue reading

On Blogging – Just Once Is Not Enough

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Wouldn’t it be great if you were heard, really heard just once for your point of view to be fully understood?  I say a resounding NO. You have important messages or concepts to deliver to your customers/readers. It is good … Continue reading

Why Is Inbound Marketing So Important?

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Whether your business is geared up to sell to other businesses or direct to consumers, getting found online by your current and future customers is absolutely essential.  Why? Because research says that as of April 2012, 82 percent of all … Continue reading

How to Use Marketing Personas to Create Better Online Customer Interactions

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Back when I was the sales manager of a broadcast business I had the chance to learn a great deal about many different kinds of businesses.  I have to confess that one of my least favorite types of businesses was … Continue reading

Four Ideas for Writing Better Blogs for Your Business

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In counseling clients on writing better blogs – I almost always find some resistance. While they may understand the tremendous value of blogging to their business, they often push back with a litany of excuses: –          I’m not a good … Continue reading

True Confessions – My Week in a Link Exchange

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Just last week I answered the siren’s song and engaged in a link exchange sponsored by a LinkedIn group specifically to boost Facebook fan page ‘Likes.’ Truthfully, I did not know what I was getting myself into by joining. Before … Continue reading

Some Things Never Change

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There has been a great deal written about the ‘new consumer.’ That is consumers that are in control of their own product learning curve.  They have the whole world at their fingertips via the internet to virtually answer any question.  … Continue reading

Gaining Insight from your Facebook Fan Page

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If you are developing an online marketing strategy for your business you already know that knowledge is power.  Through the power of the internet/social media that knowledge is available to you, for FREE, and is being served up regularly on … Continue reading

Better Late Than Never

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If you are a late bloomer when it comes to social media – you are not alone.   Don’t let a late start stop you from starting.  There are many good reasons to jump into social media. 1.You have lots of … Continue reading

Publish Only When Satisfied

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Not to be harsh – but spelling errors, missed words, awkward sentence structure or poor grammar almost always trigger harsh judgment by me about the writer,  a judgment that will rarely be reversed.  Not so long ago a resume submitted … Continue reading