There is still a value to some traditional media, especially if it can drive online opportunities. As the former owner of a full service marketing and media company I have helped clients plan and execute many media plans in print, newspaper, radio, television, and outdoor.
With the explosion of online advertising opportunities it makes sense to consider traditional media that can offer an online variable. Putting traditional advertising in your marketing mix requires careful planning to get the best value and results.
Things are changing so rapidly that what you thought you knew about your tried and true advertising outlets may not be so true anymore. Rely on a professional that is well-versed in all media to give you the best advice.
Traditional Media Services from K. Donovan Consulting include:
- Media and Marketing Planning
- Media Negotiation and Placement
- Media Production Coordination
- Review of Media Plan Performance
- Creative Direction
- Graphic Design Coordination